By posting a questionnaire on their website, Royal Mail conducted a
survey among their huge clientele, concerning the 2019 program of
commemorative stamps. The question is expressed to the public as
follows: "You will see below 3 questions with a list of subjects:
anniversaries and events related to the year as well as themes. For
each question please select up to 3 topics which appeal the most to
you and which you would purchase to keep".
The three questions (categories) are: (a)
history and transport, (b) the arts, literature and architecture and
(c) science, sport and the natural world. Each category contains
nine different topics plus the option "none of the above". At the
end of the questionnaire, the respondent is free to suggest subjects
for postage stamps, but always under the condition "... which you
would purchase to collect".
There are so many things to be admired in this initiative by the
Number one, the fact that two years ahead of time, 27 different
topics for 2019 have already been selected, nine of which will make
their way to the printing press, without any intervention by
ministerial offices, without phone calls from the Buckingham Palace
or no. 10 Downing Street etc.
Number two, the absolute sincerity of the questionnaire, which in
five different points it bluntly repeats the phrase "...which you
would purchase to keep", or something quite similar. Advanced sales
techniques? Surely the British know very well what they are doing.
Number three, the category "history and transport" includes the
150th anniversary of the Royal Philatelic Society London. Theirs in
2019, ours in 2025, we hope that the Hellenic Post will be alive and
well in order to issue a stamp to commemorate the 100th anniversary
of our own Hellenic Philotelic Society.
Most important, however, is that they gave the opportunity to their
customers, all over the world, in order to submit their views. They
wanted to show them their appreciation for they were buying their
products for so many years and, of course, to keep them close; using
the most simple and most inexpensive means. Surely, the British know
very well what they are doing.